Pet gift — program
We don't know pets' birthdays, so we use the renewal window as the trigger. A small, unexpected good-will touch right before the renewal conversation.
Trigger
60–70 days before each lease renewal
Gift
$25 Chewy gift card + a handwritten note card (right)
Data
Pet name + details, gathered by the PM at move-in
Trigger by
AI orchestration flags the timing weekly
Sent by
PM places / mails it; NPI funds + approves
Why
Goodwill before renewal; pet owners are stickier; cheap, story-worthy, on-brand
A little something for [pet name]
Thanks for making Foothold home. Here's a treat on us, for the four-legged member of the household.
$25 Chewy gift card enclosed
— The Foothold team